Content
Your content is why people come to your site and it's the reason they'll come back again and again. It also has a strong influence on your search engine ranking.
This checklist will help give you an idea of how you can boost your content's effectiveness.
Concept Projects
Good
There are still a few things you can do to improve your site's effectiveness.
Fair
There are some quick things you can do to improve your site's effectiveness.
Average
There are lots of ways you can easily improve your site's effectiveness.
There’s good content on the site, but some pages have a bit too much text to be easily readable by visitors. Shorter, more focused content that solves the problems of your potential customers will improve the experience for visitors and be more effective in search engines.
Statement of purpose
You'll reduce your bounce rate by having a clear statement of purpose near the top of your home page. Visitors will get an instant idea of what your company offers them.
To do
Statement of purpose
You've got a good statement of purpose on your homepage that gives visitors an instant idea of what your organisation can offer them.
Problem-solving headlines
The headlines on your marketing pages should be visitor-centric, showing how you could solve their problems. Avoid simply repeating the navigation name (for example the nav might just be the product name, but the page headline should state its key benefit).
To do
Problem-solving headlines
Your site has engaging headlines that help draw visitors into pages by outlining their key benefits.
Brief, chunked content
People scan web pages rather that read every word, so you'll get better engagement rates if you break your content into short chunks and use headings to make it easy to scan.
To do
Brief, chunked content
Your site content is well divided into short chunks. This helps readers scan through the content to see if there's anything they want to read. This will increase your engagement rates.
Amount of content
The best performing amount of content for a page is however much supports what you said in the headline. Make it convincing without being longwinded and put detailed technical information onto a secondary page or into a download.
To do
Amount of content
Your pages balance the amount of content well, giving enough to support the headline without overloading visitors with information.
Keywords in headlines
To get the best out of your content and climb the search rankings, your page headlines should include the search keywords you're targeting. Adding a short intro line under the headline gives you an extra chance to use those keywords, but make sure it doesn't seem artificial -- write for humans first.
To do
Keywords in headlines
Your headlines are good at including relevant keywords, which will help them perform well in search rankings.
Informative text links
Rather than generic links and buttons like "Click here", try being more descriptive, like "See how PRODUCT X can help". This will increase clickthroughs and boost your search ranking.
To do
Informative text links
Your text links are varied and informative, which will increase clickthroughs and boost your search ranking.