Frequently Asked Questions

We've gathered together answers to some of the most common questions we get asked about our services and the Wayfinder Growth Plan.

What makes you different?

We bring a unique combination of strategy, design and development to your web presence. This means that there’s no loss of momentum after the initial consultation, as you’ll get all of the web technology, sites, pages, templates and integrations set up for you, leaving you and your team to focus on your mission. Training on new systems is included so everyone feels comfortable using any new tools.

Our services are built around continuous testing and improvement. You’ll have access to a real-time dashboard showing the effectiveness of every step of your audience funnel, and the monthly fee is all-inclusive, allowing us to quickly split-test new approaches and build new functionality without the usual approval and development delays.

How does the Wayfinder Growth Plan subscription work?

We provide all of our services through the Wayfinder Growth Plan subscription service, which is designed to improve your inbound funnel every month, optimising features and maximising your audience growth. By having a fixed monthly cost, we can experiment more freely without additional costs being an inhibiting factor or approval processes slowing things down.

Your subscription includes all strategy planning, web design & development, hosting, technical support, analytics, reporting and bespoke exemplars for social media, PPC and content marketing.

Do I have to host my website with you?

All web hosting is included in your monthly Wayfinder Growth Plan subscription. If you have an existing site hosted elsewhere, we’ll look at how best to migrate it across, and will usually suggest a site refresh or redesign at the same time. You don’t have to include your existing website in our plans if you don’t want to — we can build landing pages and other audience funnel tools outside of your main site.

We build the majority of websites and landing pages on the Webflow platform, which allows for professional bespoke design, eye-catching animations and very rapid development. There may be times when other third party services are more appropriate, and we're always researching new tools that could help you to better build your audience.

How fast will we get our new website launched?

Rapid development and testing is the hallmark of our service. We use Results Driven Design for all websites, landing pages and customer communications — an approach that launches a Minimum Viable Product in a matter of days, then expands and improves it based on how actual visitors are using it. This keeps your marketing agile and responsive to your audience’s needs.

Results are always available to you on a private dashboard that shows your entire audience funnel and visualises which elements are working best for you.

How many pages can I have on my site?

All websites and landing pages we create for you come with the option to create up to 10,000 variations. That could be 10,000 news stories, 10,000 case studies or 10,000 campaign landing pages. Or, more likely, a healthy mix of all of them.

Larger plans are availble for large enterprise sites.

What’s a hybrid website?

We use a hybrid approach for all of the websites and landing pages we produce — that means that they are fully managed but they also give you a front-end editor to make quick changes and create new pages. This gives you the best of both worlds: you can keep the ability to control your web content, while having full time support to keep everything working, looking professional and staying consistent with your brand and SEO best practice.

All website hosting, content and technical support services are included in the Wayfinder Growth Plan monthly subscription.

Am I locked into the subscription?

The Wayfinder Growth Plan is month-to-month with no minimum term. At any time you can give 30 days' notice and end your subscription. All of the content and design assets we produce for you belong to you, and landing pages & websites are all produced on platforms that you can either take over yourself or find a web developer to take charge of them.

Our automations and reporting dashboards stop working when your subscription ends.