Sparta Global

A professional, modern new website that's quick to update and has room to grow.

Who are we?

Onward Studios is a digital agency with a simple mission: we want to make your website successful and stress-free.

For Sparta Global that means having a trusted source of expertise on all web issues. It means having someone who can deal with your planning, user experience, design, development, hosting and support all in one place. It means having a site built specially for your needs, that’s as easy to update as using a word processor. It means having someone keep a constant eye on the latest web technologies to find new ways to make your site work better for you.

It means that you can focus on what you’re good at — your business.

A new approach to perfecting your website

The online world advances too quickly for a build-it-and-leave-it approach to creating websites. We work to become partners with our customers, building an ongoing relationship of continuous improvement.

We offer this with a subscription plan, allowing you to get started with a brand new, custom-built website without the large upfront development costs required from other companies. A single monthly fee covers hosting, support and regular monthly development of your online marketing to improve its ability to attract visitors and turn them into your customers.

For organisations that have shorter-term requirements, we also offer a traditional pay as you go plan. Quotes for both of these options are included at the end of this proposal.

Our suggestions for

Sparta Global

Having reviewed your current online marketing and spoken to you about your goals, here’s what we’d suggest to maximise your online effectiveness.

Your goals

  • A clean new look and feel that emphasises professionalism
  • A site that’s fully accessible with a clear user experience
  • Promote a more authentic feel with non-posed real world photography
  • Make sure the site is easy to update with new content and isn’t locked in to a specific developer
  • Integrate a careers system and future online learning system with a consistent look and feel

How to achieve them

  • Build a new design system for Sparta emphasising lightness, space and authenticity, with an expanded colour palette.
  • Build to accessibility best standards to ensure ease of use for visitors with visual challenges, dyslexia, those using screen readers and make the site adaptive to all types of device and screen size.
  • Plan user journeys for your visitor types and build a site UX to make them clear and easy to follow.
  • Design a new brand direction for imagery, emphasising authenticity and people interacting.
  • Build the site on the fast, secure Webflow platform with CMS collections for every type of content you’ll want to add. The site and all its content will remain transferable to an in-house or other external developer at any time (including content export to other CMS platforms if desired).
  • Integrate Careers and Online Learning sections into the site to give a consistent user experience. Automate pulling through of vacancies and courses via service APIs to allow them to be promoted on the main site.

Results Driven Design

We use a design methodology that’s different: agile, data-driven and continuously improving.

While traditional approaches to website design would involve a new ~3 month development cycle every couple of years that results in a whole new website, we build using an innovative new approach based on Results Driven Design, which uses agile methodologies to build a data driven website that is constructed with adaptability and flexibility in mind.

In simple terms, the traditional approach involves spending 3 months building your best guess at what customers want, then living with it for 2 years before starting the whole process again. Results Driven Design, by contrast, can get a launch pad website up and running in a matter of weeks. Further features are then added regularly, justified and tested using live analytics data, ensuring your site becomes a continuously evolving marketing platform.

Graph showing the effectiveness of Results Driven Design compared to traditional web development

How it would work

Our subscription plans run in two phases: the launch and the improvement cycle.

The Launch

Both of subscription and pay-as-you-go plans start with the Launch Phase. This is where we plan, design, build, test and launch your website.

  • For projects on one of our subscription plans, this usually takes 6 weeks, with the site going live at the end of week 4.
  • For traditional pay as you go development, sites go live in 6 - 8 weeks, depending on how complex your site is.

We work with you to build a wishlist for everything you want your site to accomplish, then  determine the launch-critical items for the first version of the site.

We use a design process called Live Prototyping. Rather than see static images of web designs, you’ll instead always get a working website that adapts to all devices so you can get a proper feel for the User Experience (UX). Your feedback will be used to make changes to the prototype, allowing for rapid improvements as we get your site ready for its public launch.

Improvement Cycle

Once the site has launched and we’ve finished the post-launch polishing, our subscription plans move into the monthly improvement cycle based on Results Driven Design.

Throughout each month we’ll add ideas to your wishlist based on your current business needs. We’ll have a call at the beginning of each month to review the site’s effectiveness so you can decide which items on your wishlist we’ll work on next.

All of our subscription plans are unlimited. That means that any changes you need or assets you want are done at no extra cost.

Collaboration

We believe that partnerships thrive on trust, so everything we do is transparent and collaborative.

We want you to feel completely at ease with your website project from day one. Our whole approach to working is built on collaborative tools so that you’ll always be completely in the loop.

The Project Board

We manage our projects on visual project boards which give you an instant overview of how everything is progessing as well as letting us all ask questions and make comments. We’ll set up as many people in your company as you like on the system so that everyone’s in the loop all the time.

Need to give a progress report to your team? Just log in at any time to show them the realtime status of the project. You’ll always see everything we see — completely open reporting.

The Shared Folder

Every document, every graphic and every piece of content created for your project belongs to you, so we give you access to our shared folder that contains everything we’re using to build your site. We write content with you in collaborative documents that we can all edit. Just let us know who needs access and we’ll get it all set up.

The Website Editor

Right from the prototype stage you’ll be able to write and edit text on your website with the easy to use on-page editor. As we build the site you’ll be able to start adding new pages like news stories and blogs, getting a headstart on fleshing out your site ready for launch.

Suggested Site Map

Based on your current business goals, here's our recommendation for the structure of your website.
Suggested Site Map

Design concept

We'll work with you to create a beautiful, modern design for your site as we go through the development process. In the meantime, here's one concept of how your site could look on computer and mobile.
Suggested Site MapSuggested Site Map

Standard Features

  • Custom designs, never from templates
  • Adaptive pages that work on any device
  • User Experience (UX) optimised site navigation and interactions
  • Beautiful site animations to draw your visitors’ eyes to exactly the right place
  • On-page editor, allowing you to edit your website as easily as using a word processor
  • Easy CMS page creation with drag-and-drop image upload and rich text editing
  • SEO-optimised metadata to improve search engine ranking
  • Site analytics built in to see how visitors are using your site
  • Social media sharing allowing your pages to be shared on social networks with images and branding
  • Page locking: create private, password- protected areas of your site, for example for internal or client use
  • Automatic sitemaps make it easy for search engines to index your whole site
  • Completely secure code with no third party plugins, reducing the risks of malware and hacking
  • Cross-platform testing making sure your site works and looks great on all popular types of device
  • Unlimited technical support on all hosted sites at no extra cost

Site hosting & backup

Site speed is absolutely vital for maintaining user engagement. Your site will be hosted and delivered via the Webflow Tier 1 Content Delivery Network, Amazon Cloudfront, and Fastly. With over 50 data centres and thousands of servers around the world serving your website, every single one of your users will have a responsive, snappy experience.

The Content Management System automatically backs up the entire site, storing multiple versions in Amazon’s S3 cloud storage, so you’ll never lose your work and can roll back to previous versions if you ever need to. The distributed nature of the content delivery network makes system-wide failure a vanishingly small likelihood, while 99.99% uptime and ISO 27018 compliance mean your site is always available, secure and worry-free. And in case the 0.01% happens, a cached version of your site will immediately be served from Cloudflare’s network until the main site is back up and running, meaning your visitors have no break in service.

Fees & Timescales

Our recommended plan for Sparta Global is highlighted below, along with your other options.

Pay as you go

Traditional upfront development payment then a monthly fee for hosting and support. Pay for further site development as and when you need it.

6 WEEKS TO SITE LAUNCH

14 days @ £450
£
6300
then £85 / month

Website plan

Perfect for new or growing ventures with big plans. No upfront development cost, unlimited website design & development to keep your site and business growing.

4 WEEKS TO v1 SITE LAUNCH

£
695
/ month

Growth Marketing plan

Maximise your growth and profit with full management of your inbound marketing funnel. Unlimited website development, adverts, content, emails and campaigns.

4 WEEKS TO v1 SITE LAUNCH

£
1695
/ month

Recommendation

As the pay-as-you-go cost for the features you want have a similar year one cost to the Website Plan, I'd recommend the latter as it will offer better value: you'll get unlimited web design and development, all hosting & technical support included and on-tap digital marketing consultation. Specifically, this would include all the work for integrating your online learning plans into the site at no further cost.

Notes & Terms

Frontend site to be developed on the Webflow CMS platform and will be constructed in a manner so that the majority of content update activities can be performed by the Client.

Client to provide all web text content. Content can be copywritten by Onward Studios from bullet point notes. Text content is a prerequisite for the design of any individual page template.

Site to be designed with at least (4) four responsive states for: desktop, portrait tablet, landscape smartphone and portrait smartphone devices. Some site designs may also include wider breakpoints for larger screens.

Browser compatibility will be ensured for the latest two versions of Microsoft Edge, Firefox, Chrome, Safari, iOS and Android. Site will be designed to degrade elegantly to earlier browsers where possible, but this cannot be guaranteed.

Onward Studios to provide access to project board to facilitate and aggregate communications with Client.

Onward Studios will respond to all communications within 24 hours on workdays, unless otherwise notified (and subject to reasonable exceptions).

Onward Studios will require one point of contact during the Contract for clarifying requirements for design, key features, usability and maintenance issues. Onward Studios requires this person be available to answer questions arising from the project within 48 hours on workdays (subject to reasonable exceptions), and to have authority to make design and related decisions on the system.

Onward Studios is not responsible for any delay or defect caused by the action or inaction of third parties or the Client’s in-house teams.

All design work includes two review cycles. Further changes requested by the client will be subject to our hourly design rate of £65 / hour.

Onward Studios will provide security updates to the platform and fixes for any bugs or issues raised by the Client for the duration of the Contract. It is the responsibility of the Client to ensure that anyone with Editor access to the website takes reasonable precautions to avoid the upload of unsafe files.

Although Onward Studios makes every effort to provide secure Finished Product(s), due to the nature of rapidly advancing technology, Onward Studios can in no way guarantee that the Finished Product(s) will not be subject to security breaches.

Site will be integrated with Google Analytics by default.

Onward Studios maintains multiple backup versions of the website generated with each publish action. If a site rollback to an earlier version is deemed necessary to correct an issue, Onward Studios is not responsible for any recent site content lost or overwritten.

“Pay-as-you-go” product invoices are payable in a 50/50 split: 50% of the invoice total is payable before any work begins, the remaining 50% is payable when the site is ‘ready for live’.

“Website Plan” and “Growth Marketing Plan” subscription product invoices are payable on an agreed date each calendar month, with the first invoice payable before any work begins.

12-month minimum term. Either party may cancel this Agreement after this time with thirty (30) days written notice.

Next steps

We hope that this proposal has given you a clear idea of what we can offer Sparta Global. So what now?

Want to know more?

If you’ve got any questions or need more details about the service we’re offering, please get in touch and we’ll talk through anything you need to know.

You can call or email me here:

James Wood

07515 353 631

james@onward.studio


Ready to go ahead?

That’s great! We’ll be excited to start this journey with you.

Simply send me an email at james@onward.studio and we can get the ball rolling. We’ll make sure you’re on the right plan for you and that the timescales work, then we’ll send you a contract to sign and get started on your new site.