Unlock the power of your customers
Companies that rely on single transactions with their customers don't stay around all that long. Forging a lasting connection that turns buyers into loyal fans is what keeps businesses growing, even in the toughest of economic situations.
I'll work with you to give your company the power to confidently reach out to customers with useful content that keeps you first on the list when the time comes for them to choose where to put their money.
Plan to succeed
When you're submerged in the day-to-day running of your company, it can be hard to take a step back and form the strategy required for a successful content campaign. My consultation and planning service will give you a bespoke, concrete plan for acquiring new customers and keeping your existing ones coming back.
The right tools for the job
To keep a constant stream of communication and content coming, everyone needs to know what you're doing and how to do it. I can get you set up and trained on an easy-to-use content board and editorial calendar to keep your content relevance high without it being a drain on your resources.
Write the way people want to read
Writing isn't easy. Writing in a way people enjoy reading is even harder. We can help get your staff up to speed on how to write irresistible, succinct copy that customers will want to keep coming back to. Writing guidelines and assessments keep everyone speaking the language of your company, presenting a unified, recognisable voice to the world.
Give value, get value
Today's web users are savvy about their privacy. It's not easy to get their permission to contact them by phone or email. Value exchange content offers a useful resource in return for getting that person onto your mailing list.
I can help you plan value exchange campaigns and help you get set up to produce your own in the future without needing to consult an agency each time.
White papers: Insight for kudos
My white paper publishing tools will help you show you're a company that really knows its stuff. I'll set you up with guidelines, templates and planning cheat sheets that let you bring your expertise to the forefront and really show off the experience of your staff.
Reports & resources
Everyone loves getting free resources that will make their jobs easier. I can arm you with the design and copy templates to allow you to package resources and advertise them to your visitors quickly.
Books & e-books
Books and online courses have high perceived value and can help you build highly targeted marketing lists that have a high chance of conversion. My book publishing tools let you focus on the content and produce professionally-formatted products in next to no time.