Crafting a home on the web for a premium joinery brand
A web experience every bit as polished as the quality furniture and finish that Ark gives its customers.
When Ark came to us for a relaunch of their brand, their primary goal was clear: they were a premium joinery company and the quality of their website needed to match. By using my collaboration tools and Live Prototyping, I was able to quickly create living, breathing web pages and improve them based on continuous feedback from the folk at Ark.
Going from some initial paper sketches to fully-functional prototype pages in a matter of weeks, I was able to see how Ark was making use of their own site and could add smart features in to save them time. A clever bespoke Content Management System was built that included things like automatic maps and photo galleries for case studies, while premium touches like animation and high-end typography completed the package.
Once the new site went live, I continuously added new features that helped Ark showcase their products and services, all based on live data from the site, ensuring smart decisions that produced real results.
