Helping fleets move forward
A forward-looking site for a next generation navigation app for HGV fleets.
Lorry Route were stepping up their game, moving from covering London to providing complaints safe routing for HGVs across the whole of the UK. To help get this message out, they needed a new look and a new web platform to showcase the amazing abilities of their fleet navigation app.
I worked with them to help rebrand to their new name and consolidate their previous websites into a new, stand-out experience filled with the functionality they needed to market their new service, like dynamic notifications, a driving guide and a system for members of the public to report lorry incidents in their area so that local councils can identify trouble spots.