Every month starts with a plan.
At the beginning of each month, we have a 45 minute strategy call. We look at what's coming up for your business, what worked last month, and what to prioritise next.
Some months you might want two email campaigns and a landing page. Other months, a social content batch and an automation build. Your business changes month to month. Your marketing support should too.
No rigid packages. No wasted budget.
Traditional retainers lock you into a fixed set of deliverables whether you need them or not.
Credits give you the flexibility to spend your budget where it matters most, every single month.
Need more? Just say the word.
If a big opportunity lands mid-month, you can buy additional credits at your retainer rate (which is always better than pay-as-you-go).
No renegotiation, no new contract. Just more of what's already working.
The Credit System
Forget hourly rates and vague scopes.
Here's how it works: every service has a fixed credit price. You pick what you need, you know exactly what it costs.
You buy a predictable monthly budget. You choose what to spend it on. Simple.
Foundation
Foundation gives you a consistent baseline: enough to keep your email list engaged, your social presence active, and your website current, without it eating into your actual work.
5
£160
20%
Monthly
Growth
Growth gives you the capacity to run proper campaigns, build landing pages for launches, and start joining the dots between your marketing channels.
10
£150
25%
Monthly
Scale
Scale gives you what amounts to an outsourced marketing department: consistent output across every channel, ongoing automation support, and ongoing strategic input.
20
£140
30%
Monthly
Every retainer tier includes a monthly strategy call at no extra credit cost. That's where we set your priorities and make sure your marketing is actually aligned with what your business needs right now.
Need something outside your monthly allowance? Extra credits are charged at your retainer rate, not the pay-as-you-go price. The bigger your commitment, the better your rate is.
Not ready to commit at the moment? You can use any service on a pay-as-you-go basis at £200 per credit. No contract, no minimum. A good way to try things out before jumping into a retainer.
Frequently asked questions
What happens to unused credits?
Credits don't roll over. Your monthly allowance resets each month. This keeps things simple and encourages you to actually use what you're paying for (which is the whole idea).
Why Credits Instead of Hours?
Credits take the guesswork out of budgeting. You're not watching a clock or worrying about whether a quick question "counts." You know exactly what each deliverable costs before you commit to it.
It also means I'm incentivised to work efficiently, not to stretch things out. Better for both of us.
Can I change what I spend my credits on each month?
Absolutely, that's the whole point. Your strategy call at the start of each month is where we decide together what to prioritise. One month might be all email campaigns. The next might be landing pages and social content. You're never locked into a fixed set of deliverables.
What if I need more credits than my tier includes?
No problem. You can buy additional credits at your retainer rate at any point during the month. No renegotiation needed. If you're consistently going over, we can talk about moving to a higher tier to save even more per credit.
How long is the commitment?
Retainers run on a rolling monthly basis with a three-month minimum term. After that, either of us can cancel with 30 days' notice. I'm confident you'll want to stay, but you're never trapped.
How many clients do you take on?
I work with a small number of retainer clients so I can give each one proper attention. This isn't a production line. Every client gets genuine strategic thinking, not a templated service.
When retainer slots are full, they're full. If you've worked with me on a website build project, you get first refusal on the next opening.
You can see my current retainer availability on the pricing table above.
What can you spend credits on?
Fundamentally, any web development or digital marketing.
Website tweaks and content updates, blog posts and articles (copywriting), strategy or consulting sessions (beyond your monthly call), email campaigns, social content, landing pages for campaigns, launches, and lead magnets, automations (welcome sequences, funnels, integrations) and full email sequences for nurture and onboarding flows.
Not sure how to spend your credits? That's what the strategy call is for. We'll figure it out together based on what's actually going to move the needle for your business.
Can I start with pay-as-you-go and move to a retainer later?
Of course. Plenty of clients start with a one-off project or a few PAYG credits to see how we work together. When you're ready for something more consistent, we'll find the right tier for you.
What platforms do I work with?
Webflow for websites and landing pages. Kit, MailChimp, HubSpot and the like for email. Zapier and Make for automations. Circle or Mighty Networks for community platforms. And whatever scheduling and social tools make sense for your business.
If there's a platform you're already using for your email, CRM or community, I'll almost certainly be able to work with it.