Tranquil Turtle

A memorable digital experience for a unique gold-standard dining experience.

Who am I?

Hi, I'm James, founder of Onward Studios. It's a digital agency with a simple mission: I want to make your website successful and stress-free.

For Tranquil Turtle that means having a trusted source of expertise on all web issues. It means having someone who can deal with your planning, user experience, design, development, hosting and support all in one place. It means having a site built specially for your needs, that’s as easy to update as using a word processor. It means having someone keep a constant eye on the latest web technologies to find new ways to make your site work better for you.

It means that you can focus on what you’re good at — your business.

A new approach to perfecting your website

The online world advances too quickly for a build-it-and-leave-it approach to creating websites. I work as a partner with my customers, building an ongoing relationship of continuous improvement.

I offer this with a subscription-based Growth Plan, allowing you to get started with a brand new, custom-designed website without the large upfront development costs required from other companies. A single monthly fee covers hosting, support and regular monthly development of your online marketing to improve its ability to attract visitors and turn them into your customers.

For organisations that have shorter-term requirements, I also offer a Fixed Price option and a traditional Pay as You Go plan. Quotes for all of these options are included at the end of this proposal.

My suggestions for

Tranquil Turtle

Having reviewed your current online marketing and spoken to you about your goals, here’s what I’d suggest to maximise your online effectiveness.

Your goals

  • Grow brand recognition for Tranquil Turtle
  • Give visitors all the information they need to come to the venue
  • Give customers the ability to book tables
  • Create excitement and awareness for upcoming events

How to achieve them

  • Craft a unique venue website with a premium feel, sharing the buzz through integrated social media posts and a newsletter signup.
  • Build the site to be fully adaptive to different devices, prioritising the information and functionality visitors need most, like directions, booking and menus.
  • Integrate with Seven Rooms or other guest management platform.
  • Create a CMS that makes it easy to create new Events, Menu Items, News, FAQs and Special Offers without needing developer support.
  • Make the site ready to integrate a members' club with login, gated content and optional subscription payments.

Results Driven Design

I use a design methodology that’s different: agile, data-driven and continuously improving.

While traditional approaches to website design would involve a new ~3 month development cycle every couple of years that results in a whole new website, I build using an innovative new approach based on Results Driven Design, which uses agile methodologies to build a data driven website that is constructed with adaptability and flexibility in mind.

In simple terms, the old, traditional approach means you spend 3 months building your best guess at what customers want, then have to live with it for 2 years before starting the whole process again. Results Driven Design, by contrast, can get a launch pad website up and running in a matter of weeks. Further features are then added regularly, justified and tested using live analytics data, ensuring your site becomes a continuously evolving marketing platform.

Graph showing the effectiveness of Results Driven Design compared to traditional web development

How it would work

My website plans runs in two phases: the launch and the improvement cycle.

The Launch

Both subscription and pay-as-you-go plans start with the Launch Phase. This is where I work with you to plan, design, build, test and launch your website.

  • For projects on my Growth Plan, this usually takes 6 weeks, with the first version of the site going live at the end of week 4.
  • For my Fixed Price and Pay as You Go options, the completed site goes live in 6 - 8 weeks, depending on how complex it is.

I work with you to build a wish list for everything you want your site to accomplish, then determine the launch-critical items for the first version of the site.

I use a design process called Live Prototyping. Rather than seeing static pictures of web designs, you’ll instead always get a working website that adapts to all devices so you can get a proper feel for the User Experience (UX). Your feedback will be used to make changes to the prototype, allowing for rapid improvements as we get your site ready for its public launch.

Improvement Cycle

Once the site has launched and we’ve finished the post-launch polishing, the Growth Plan moves into the monthly improvement cycle based on Results Driven Design.

Throughout each month I’ll add ideas to your wish list based on your current business needs. We’ll have a call at the beginning of each month to review the site’s effectiveness so you can decide which items on your wish list we’ll work on next.

My Growth Plan is unlimited. That means that any changes you need or assets you want are done at no extra cost.

Collaboration

I believe that partnerships thrive on trust, so everything I do is transparent and collaborative.

I want you to feel completely at ease with your website project from day one. My whole approach to working is built on collaborative tools so that you’ll always be completely in the loop.

The Project Board

I manage our projects on visual project boards which give you an instant overview of how everything is progressing as well as letting us all ask questions and make comments. I’ll set up as many people in your company as you like on the system so that everyone’s in the loop all the time.

Need to give a progress report to your team? Just log in at any time to show them the realtime status of the project. You’ll always see everything I see — completely open reporting.

The Shared Folder

Every document, every graphic and every piece of content created for your project belongs to you, so I give you access to our shared folder that contains everything I'm using to build your site. I write content with you in collaborative documents that we can all edit. Just let me know who needs access and we’ll get it all set up.

The Website Editor

Right from the prototype stage you’ll be able to write and edit text on your website with the easy to use on-page editor. As I build the site you’ll be able to start adding new pages like news stories and blogs, getting a head start on fleshing out your site ready for launch.

Suggested Site Map

Based on your current business goals, here's an initial recommendation for the structure of your website.
Suggested Site Map

Design concept

I'll work with you to create a beautiful, modern design for your site as we go through the development process. In the meantime, here's one concept of how your site could look on computer and mobile.
Suggested Site MapSuggested Site Map

Standard Features

  • Custom designs, never from templates
  • Adaptive pages that work on any device
  • User Experience (UX) optimised site navigation and interactions
  • Beautiful site animations to draw your visitors’ eyes to exactly the right place
  • On-page editor, allowing you to edit your website as easily as using a word processor
  • Easy CMS page creation with drag-and-drop image upload and rich text editing
  • SEO-optimised metadata to improve search engine ranking
  • Site analytics built in to see how visitors are using your site
  • Social media sharing allowing your pages to be shared on social networks with images and branding
  • Page locking: create private, password- protected areas of your site, for example for internal or client use
  • Automatic sitemaps make it easy for search engines to index your whole site
  • Completely secure code with no third party plugins, reducing the risks of malware and hacking
  • Cross-platform testing making sure your site works and looks great on all popular types of device
  • Unlimited technical support on all hosted sites at no extra cost

Site hosting & backup

Site speed is absolutely vital for maintaining user engagement. Your site will be hosted and delivered via the Webflow Tier 1 Content Delivery Network, Amazon Cloudfront, and Fastly. With over 50 data centres and thousands of servers around the world serving your website, every single one of your users will have a responsive, snappy experience.

The Content Management System automatically backs up the entire site, storing multiple versions in Amazon’s S3 cloud storage, so you’ll never lose your work and can roll back to previous versions if you ever need to. The distributed nature of the content delivery network makes system-wide failure a vanishingly small likelihood, while 99.99% uptime and ISO 27018 compliance mean your site is always available, secure and worry-free. And in case the 0.01% happens, a cached version of your site will immediately be served from Cloudflare’s network until the main site is back up and running, meaning your visitors have no break in service.

Examples of my work

The Tranquil Turtle website will be a vital part of your growth, so here are some examples of other sites I've created so you can see the quality of my work.
Read

Crafting a home on the web for a premium joinery brand

A web experience every bit as polished as the quality furniture and finish that Ark gives its customers.

See project >
Read

A fresh look and easy ecommerce management

Busywork slows any business, so I built this new sporting event commerce site with powerful automation.

See project >

Fees & Timescales

My recommended plan for Tranquil Turtle is highlighted below, along with your other options.

Pay as you go

Design, development, testing; pay for the time you need.

If you need some pages designed on your Webflow site or if you have designs you want built, PAYG may be the option for you.

6-8 WEEKS TO SITE LAUNCH

days @ £450
£
Hosting & support from £85 / month

Growth Plan

All-inclusive website design for ongoing growth.
Unlimited website design & development, including all hosting and technical support. Unlimited copywriting for web pages, plus 1 blog or article each month.

4 WEEKS TO v1 SITE LAUNCH

£
795
/ month

Fixed Price

A brand new website for a fixed price, with all costs included for a whole year.

All inclusive site design & development, making sure you can get the site you want without worrying about increasing costs.

4 WEEKS TO v1 SITE LAUNCH

£
6,995
including hosting & support for 1 year

Recommendation

As you're looking for significant growth in the first year of Tranquil Turtle, I'd recommend the Growth Plan to give you an ongoing digital marketing partner. That will mean that for a fixed budget you'll get a website that grows and adapts to the needs of your new business.

Notes & Terms

Frontend site to be developed on the Webflow CMS platform and will be constructed in a manner so that the majority of content update activities can be performed by the Client.

Client to provide all web text content. Content can be copywritten by Onward Studios from bullet point notes. Text content is a prerequisite for the design of any individual page template.

Site to be designed with at least (4) four responsive states for: desktop, portrait tablet, landscape smartphone and portrait smartphone devices. Some site designs may also include wider breakpoints for larger screens.

Browser compatibility will be ensured for the latest two versions of Microsoft Edge, Firefox, Chrome, Safari, iOS and Android. Site will be designed to degrade elegantly to earlier browsers where possible, but this cannot be guaranteed.

Onward Studios to provide access to project board to facilitate and aggregate communications with Client.

Onward Studios will respond to all communications within 24 hours on workdays, unless otherwise notified (and subject to reasonable exceptions).

Onward Studios will require one point of contact during the Contract for clarifying requirements for design, key features, usability and maintenance issues. Onward Studios requires this person be available to answer questions arising from the project within 48 hours on workdays (subject to reasonable exceptions), and to have authority to make design and related decisions on the system.

Onward Studios is not responsible for any delay or defect caused by the action or inaction of third parties or the Client’s in-house teams.

All design work includes two review cycles. Further changes requested by the client will be subject to our hourly design rate of £65 / hour.

Onward Studios will provide security updates to the platform and fixes for any bugs or issues raised by the Client for the duration of the Contract. It is the responsibility of the Client to ensure that anyone with Editor access to the website takes reasonable precautions to avoid the upload of unsafe files.

Although Onward Studios makes every effort to provide secure Finished Product(s), due to the nature of rapidly advancing technology, Onward Studios can in no way guarantee that the Finished Product(s) will not be subject to security breaches.

Site will be integrated with Google Analytics by default.

Onward Studios maintains multiple backup versions of the website generated with each publish action. If a site rollback to an earlier version is deemed necessary to correct an issue, Onward Studios is not responsible for any recent site content lost or overwritten.

“Pay-as-you-go” and "Fixed Price" product invoices are payable in a 50/50 split: 50% of the invoice total is payable before any work begins, the remaining 50% is payable when the site is ‘ready for live’.

"Growth Plan" subscription product invoices are payable on an agreed date each calendar month, with the first invoice payable before any work begins. 12-month minimum term. Either party may cancel this Agreement after this time with thirty (30) days written notice.

Next steps

I hope that this proposal has given you a clear idea of what I can offer Tranquil Turtle. So what now?

Want to know more?

If you’ve got any questions or need more details about the service I'm offering, please get in touch and we’ll talk through anything you need to know.

You can call or email me here:

James Wood

07515 353 631

james@onward.studio


Ready to go ahead?

That’s great! I’ll be excited to start this journey with you.

Simply send me an email at james@onward.studio and we can get the ball rolling. I’ll make sure you’re on the right plan for you and that the timescales work, then I’ll send you a contract to sign and get started on your new site.